Definition: A rhetorical appeal to emotion.
Example: Sarah McLachlan's ASPCA commercial, which shows dying and sad dogs in an attempt to persuade it's audience through emotion.
From the Text: In Dr. Martin Luther King Jr's "I Have Been To The Moutaintop" speech, he employs pathos when he talks about seeing the promise land. This is to inspire audience to keep them motivated and give them hope for the future and what is to come.
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