Sam Franks
Second Key Terms
Remediation: (Deluca and Peeples)
Definition:the content has been borrowed, but the medium has not been appropriated or quoted. An example would be turning an existing story in novel form into another media – say, that same story in movie form. By definition it is the representation of one medium in another. The contemporary entertainment industry remediates all the time, but they call it “repurposing”. Another example of how remediation can challenge the original mediation is Encyclopedias on CD-ROM, where it has sound, video, graphics and links.
Example in Text:“the representation of one medium in another”
(1999, p. 45)remediation means that a lot of our messages reflexively comment on themselves. According to this, we do not live in a world of rational discussion, which is what Deluca and Peeples argue in the text.
Example: Digital cameras are a really good example of remediation. The camera has evolved from the small pinhole made in a black box to a camera that displays and video records on the camera itself. This remediation not only revolutionized documenting still events, but now captures actual actions in the form of video recording which has evolved from the old-fashioned shoulder camera that fit a VHS tape inside of it and weighed about twenty pounds.
Picture: USA Today, (Newspapers like USA Today remediate both television and the Windows layout of computer screens).
