Sam Franks

Second set of Key Terms

Hypermediacy: (Deluca and Peeples)

Book: “Hypermediacys are representations conceived of not as a window to the world, but rather as 'windowed' itself, with windows that open onto other representations or other media” (Pg 132).

Definition: The logic of hypermediacy multiplies the signs of mediation. Hypermediacy offers a heterogeneous space, in which representation is conceived of not as a window on to the world, but rather as windowed itself with windows that open on to other representations or other media. For example, the public screen is a scene of hypermediacy. A combination of “random access” with multimedia – an experience born of TV and computer technologies, with no physical beginning, middle or end.

Example: An early example of hypermediacy is the elaborate Baroque cathedral with windows, alter pieces and statues juxtaposed in contradictory spatial logics.

Picture: Game with split screen (Know it cant be true and that you cant be in two places at once)