Example: A person who identifies as pro-choice in the abortion debate posting to their Facebook wall "Like this post if you think women should have control over her own body and not be told by state legislatures that her reproductive health isn't important". Also, anyone who then does like that post.
In the text: Milan states that Melucci's analysis of social media and protest is "situated at the micromobilization level, thus observing the interplay between personal and collective identities" that is, individuals are feeling like they contributed to a movement with their minute actions.
photo courtesy of a google search of "like on facebook"
*I didn't realize I had a second term until in class today, that's why I'm posting this now
**I'm also totally guessing at this definition because she doesn't use the full term "micromobilization" after that first part of the paper
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