Ironically, the location of my protest (the Adjunct Walkout Day) is Tucson, but I will scale down to the University of Arizona main campus.
-research institution
-basketball school (NCAA)
-Wildcat pride (and hating Phoenix because of it)
-party school (strong Greek community)
-liberal and politically active
I think one of the biggest factors about this protest is the idea that U of A has a LOT of school pride. The protest took place on the Alumni Plaza, where the words of "All Hail Arizona" are physically inscribed into the staircase. Some of the language used around the Adjunct protest is the idea of "Wildcat Family" and doing that in the Alumni plaza ties into the theme nicely.
Lots of protests and demonstrations happen at the Alumni Plaza--that's where Brother Dean/Jeb do the hate preaching, that's where the short-lived Zonathon movement had their flashmob, and that's where the African American Student Affairs have their annual Trayvon Martin Memorial Silent protest. A standstill gathering in that space typically indicates a protest of some sort is happening, and since that space has a lot of traffic as well between classes, it's a pretty good way to get the message out.
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