Definition: A standard or context pertaining to the indigenous population. The standard not only applies to location but also to time period.
Example: A protest in a case study (let us use the protests against the Vietnam war for an example) having certain standards and contexts that were indigenous to the US population during that time, subsequently must be viewed with those standards and contexts in mind (taking into account the views held by both sides during the protests, seeing as it was such a highly protested American war at such a large scale). To only take into account the indigenous standards/contexts is to also refrain from including knowledge that wasn't available during the moments of those protests.
From the text: In the reading by Griffin we see that he mentions indigenous to be specifically applied to the criticism of discourse, "the critic must judge the discourse in terms of the theories of rhetoric and public opinion indigenous to the times" (Griffin 12). That is to say he intends the meaning of this key term, indigenous standards/contexts to refer to discourse or debate in, " the climate of theory of rhetoric and public opinion in which the speakers and writers he judges were reared, and in which they practiced" (Griffin 12).
Work Cited:
Griffin, Leland. "The Rhetoric of Historical Movements." Readings in the Rhetoric of Social Protest. Browne, Stephen Howard, and Charles E. Morris lll, eds. State College, Pa: Strata Publishing, Inc., 2013.
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