Definition: A reactionary attitude is a form of perception based primarily upon speed, emotions, and appearance. According to Deluca and Peeples, this view focuses on immediate reactions of the consumer rather than deliberation or facts.
Example: A person watching a tragic Sarah Mclachlan ASPCA commercial concedes to donate as the phone number flashes on the TV in a moment of sympathy in reaction to photos of crying puppies.
Photo from: http://www.ispot.tv/ad/7VSI/aspca-neglect-and-abused-animals
Example from text: Deluca and Peeples criticize this view when they write, "Such a
frame unnecesarily limits understanding of the possibilities of
participatory politics in a mass-mediated society" (Deluca and Peeple 189).
Citations:
DeLuca,
Kevin M., and Jennifer Peeples. "From Public Sphere to Public Screen:
Democracy, Activism, and the "Violence" of Seattle." (2002): 1. Web. 5
Feb. 2016.
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