Hypermediacy

Hypermediacy

Definition: Excessive; Style of Visual representation whose goal is to remind the viewers of the medium.

- Goal is not to be transparent, but to be very apparent so that the user may interact with the subject.
- Images, Sound, Text, Animation, and Video
- In a hypermediacy setting, the user is continually brought back and made aware of the interface.
- Knowing the barrier between two media's and recognizing the difference and able to maintain a certain identity through each experience

Example:
1. Listening to a PowerPoint lecture, while looking for shoes on your computer, while taking notes for the current PowerPoint, and then checking your phone for Instagram updates.

Text Quote(s): 
1. "contemporary hypermediacy offers a heterogenous space, in which representation is conceived not as window on to the world, but rather as 'windowed' itself-with windows that open on to other representations or other media. The logic hypermediacy multiplies the signs of mediation." (Bolter and Grusin, 1999, p.34).

2. "The public screen is a scene of hypermediacy. Third, at a meta-level, remediation provides a frame for conceptualizing the relation between the public sphere and the public screen. The latter neither simply succeeds the former nor are they utterly distinct arenas. Rather, the public screen and the public sphere exist in the dialectic of remediation" (Deluca and Peeples, pg. 188)