Dissemination: The wide spreading of an idea, knowledge, or information.
Example: We see with the World Wide Web a newfound dissemination of information. We can now hear ideas from across the globe in an instant. This provided a faster, more widespread environment for ideas to circulate.
Text: "Global democratization and fair trade activists recognize the TV screen as the... image event designed for mass media dissemination as an important contemporary form of citizen participation" (Deluca & Peeples, 184).
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